luvvyamy: Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854

2026-10-03T07:33:18Z

Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854

New page

{| class="wikitable cep-infobox" style="float:right; clear:right; margin:0 0 1em 1.5em; width:24em; max-width:100%;"
! colspan="2" | Source metadata
|-
| colspan="2" style="text-align:center;" | [[File:Concord, CA (1975 Diamond Blvd) - David Wheeler Concord Footage - 1986-10-25 (11).avif|frameless|300px]]
|-
! style="text-align:left; vertical-align:top; width:35%;" | Type
| Locations
|-
! style="text-align:left; vertical-align:top; width:35%;" | Dates
| 1979-05 – 1994-01
|-
! style="text-align:left; vertical-align:top; width:35%;" | Store number
| 3
|-
! style="text-align:left; vertical-align:top; width:35%;" | Floor space
| 10,000
|-
! style="text-align:left; vertical-align:top; width:35%;" | Coordinates
| 37.96875627, -122.0574822
|-
! style="text-align:left; vertical-align:top; width:35%;" | Tags
| Pizza Time Theatre
|-
! style="text-align:left; vertical-align:top; width:35%;" | Contributors
| sudo-trans-pony
|-
! style="text-align:left; vertical-align:top; width:35%;" | Downloads
| [https://archive.org/details/concord-ca-1975-diamond-blvd Building Plans (May 23rd, 1979)]
|}

'''''Concord, CA (1975 Diamond Blvd, Building D-100)''''' was the third ''Pizza Time Theatre'' location that opened sometime within the week of May 28th - June 3rd of 1979 with a [[Cyberamics Portrait Shelf]] and two floors, which closed in January of 1994 with an unknown stage.<ref name="cep4">[https://web.archive.org/web/20120913192049/http://claycord.com:80/2012/09/11/claycord-online-museum-the-old-chuck-e-cheese-in-the-willows-shopping-center/ web.archive.org]</ref>

== History ==

=== Pre-Opening ===
Concord's earliest mention would be on December 4th, 1978, stating the planned third location would open in The Willows in March of that year.<ref name="cep7">[https://www.showbizpizza.com/info/promo/ptt/ptt_78kooser.pdf showbizpizza.com]</ref> The first look at Concord's Cyberamics would be shown, still in development at the Atari Consumer Division Manufacturing Offices, on January 18th, 1979.<ref name="cep8">[https://www.newspapers.com/image/841084118/?clipping_id=105027559&fcfToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJmcmVlLXZpZXctaWQiOjg0MTA4NDExOCwiaWF0IjoxNzYwODA3OTg0LCJleHAiOjE3NjA4OTQzODR9.bAPjU5EEFQTyHBSxOZhM0j-_WAgr7OcT-MMdfBP8rM8 newspapers.com]</ref> By February 12th, it would be stated the opening would now be in April of that year.<ref name="cep6">[https://www.newspapers.com/article/oakland-tribune/82325882/ newspapers.com]</ref>

=== Opening ===
The store would open in the last week of May of 1979 at the ''Willows Shopping Center'' with its manager being Rob Schmidt.<ref name="cep1">[https://archive.org/details/the-pizza-times-newsletters/1979%20The%20Pizza%20Times%201-1/ archive.org]</ref><ref name="cep11">[https://www.newspapers.com/article/martinez-news-gazette-concord/104763001/ newspapers.com]</ref>

Its restaurant would be on the first floor, and the Fantasy Forest Game Preserve on the second floor.<ref name="cep2">[https://forums.atariage.com/topic/240567-what-was-chuck-e-cheese-like-back-in-the-1980s/ forums.atariage.com]</ref><ref name="cep9">[https://archive.org/details/play-meter-update-volume-5-number-10-june-1st-1979/Play%20Meter%20Update%20-%20Volume%205%2C%20Number%2010%20-%20June%201st%201979/mode/2up?q=pizza+time+theatre archive.org]</ref> It would feature the first ever set of [[Cyberamics]], alongsite a Cyberamic [[Dolli Dimples (Cabaret)]] on the second floor.<ref name="cep4" /><ref name="cep9" /> It is possible the store opened with a Cyberamic Madame Oink with the debut of the [[Madame Oink II]] showtape, though unconfirmed. Notably the building plans feature a sketch approved on March 8th, 1979, of the main showfloor, which shows a second [[Applause Board (Cyberamic)]], alongside the Mopsey Sisters and Foxy Colleen. An undated, but early photo does show the Warblettes in the Mopsey Sisters place, and the next Foxy Colleen showtape wouldn't release until 1980. The second Applause Board has not been shown yet.

The location would feature a unique logo for its exterior, alongside having a fake "Ticket Booth" fixture near the entrance, which also appeared at [[Huntington Beach, CA (15511 Edwards St)]]

=== Operation ===
In early 1980, the [[Pizza Time Theatre 1980 Spot (Commercial)]] commercial would be filmed at the location. Later into the location's life its Dolli would be replaced by [[Artie Antlers (Cabaret)]] and later [[B.B. Bubbles (Cabaret)]].<ref name="cep4" /> In May of 1980 the assistant manager of the store, Sheri Walther, would win the ''Pizza Times'' 'Name this Newsletter' contest alongside two others who suggested the same name, with all three splitting the prize.

The store would appear on KTVU on March 26, 1981.<ref name="cep3">[https://archive.org/details/the-pizza-times-newsletters/1981%20The%20Pizza%20Times%201-1/page/n3/mode/2up?q=concord archive.org]</ref> In May of 1982 a coloring contest with the Martinez News-Gazette would have its winners displayed in many stores in the area, including the Concord location.<ref name="cep10">[https://www.newspapers.com/article/martinez-news-gazette-pizza-time-theatre/141016565/ newspapers.com]</ref>

In the early 80's an incident would occur at the location where they glass from the salad bar had slide off its frame and shatter, injuring a child with several cuts and a leg gash. The parents sued PTT and won the settlement.<ref name="cep4" />

On March 18th, 1986, the Ulrike-Grandjean corporation, headed by David Wheeler, would have the location franchized to it from ShowBiz Pizza Time, Inc. This deal would also include Hayward, CA (24253 Hesperian Blvd),[[San Jose, CA (1371 Kooser Rd)]],[[Marinwood / San Rafael, CA (175 Marinwood Ave)]], and Salinas, CA (957 N Main St).<ref name="cep13">[https://www.bizprofile.net/authorized-person/ulrike-grandjean-corporation-a bizprofile.net]</ref> On October 25th, 1986, David Wheeler would record footage of the store, which would later be posted by his son on December 24th, 2025. David would note in the footage that 22 parties were booked for the 'first session' that day, showing the entire showroom pre-prepared for the upcoming birthdyas.

The store would close in January of 1994 for unknown reasons, being replaced by a UFC Gym which is still around to present day.<ref name="cep4" />

=== Remodels & initiatives ===
{| class="wikitable"
! Name !! Start !! End !! Serial !! Notes
|-
| [[PTT Standard Layout]] || 1979-05 || || ||
|}

=== Stages ===
{| class="wikitable"
! Name !! Start !! End !! Serial !! Notes
|-
| Portrait / Shelf Stage || 1979-05 || || || 2-Wall
|-
| Portrait / Shelf Stage || || 1994-01 || || 1-Wall, other side taken up by large plushes.
|}

=== Franchisees ===
{| class="wikitable"
! Name !! Start !! End !! Serial !! Notes
|-
| Ulrike-Grandjean Corporation || 1986-03-18 || 1994-01 || ||
|}

=== Animatronics ===
{| class="wikitable"
! Name !! Start !! End !! Serial !! Notes
|-
| [[Chuck E. Cheese (Cyberamic)]] || 1979-05 || 1994-01 || N/A || Unknown
|-
| [[Warblettes (Cyberamic)]] || 1979-05 || 1994-01 || N/A || Unknown
|-
| [[Guest Star / Helen Henny (Cyberamic)]] || 1979-05 || 1994-01 || N/A || Unknown
|-
| [[Mr. Munch (Cyberamic)]] || 1979-05 || 1994-01 || N/A || Unknown
|-
| [[Pasqually (Cyberamic)]] || 1979-05 || 1994-01 || N/A || Unknown
|-
| [[Jasper T. Jowls (Cyberamic)]] || 1979-05 || 1994-01 || N/A || Unknown
|-
| [[Dolli Dimples (Cyberamic)]] || 1979-05 || || N/A || Unknown
|-
| [[Artie Antlers (Cyberamic)]] || 1980 || || N/A || Unknown
|-
| [[B.B. Bubbles (Cyberamic)]] || || || N/A || Unknown
|-
| [[Applause Board (Cyberamic)]] || 1979-05 || 1985 || N/A || 2 Were installed, unknown wherabouts.
|-
| [[Drum Board (Cyberamic)]] || 1979-05 || 1985 || N/A || Unknown
|-
| [[Flag Wavers (Cyberamic)]] || 1979-05 || 1985 || N/A || Unknown
|}

=== Attractions ===
{| class="wikitable"
! Name !! Start !! End !! Serial !! Notes
|-
| [[Cheese Crawl]] || 1979-05 || || || 2-Story Layout, going from the showroom up to the arcade.
|-
| 'Puppet Show' || 1979-05 || || || Likely The Original Bimbo 3 Ring Circus. Mentioned in building plans.
|-
| 'Cut-Down Pins' || 1979-05 || || || Likely Pinball. Mentioned in building plans.
|-
| Night Driver || 1979-05 || || || Mentioned in building plans.
|-
| Top Sim AT || 1979-05 || || || Mentioned in building plans.
|-
| Space Invaders || 1979-05 || || || Mentioned in building plans.
|-
| Circus Time || 1979-05 || || || Mentioned in building plans.
|-
| Firetouch || 1979-05 || || || Mentioned in building plans.
|-
| Air Hockeys || 1979-05 || || || Mentioned in building plans.
|-
| Shootaway || 1979-05 || || || Mentioned in building plans.
|-
| [[Metal Typer]] || 1979-05 || || || Mentioned in building plans.
|-
| Sea Wolf || 1979-05 || || || Mentioned in building plans.
|-
| Old Time Basketball || 1979-05 || || || Mentioned in building plans.
|-
| Starfire || 1979-05 || || || Mentioned in building plans.
|-
| Super Breakout || 1979-05 || || || Mentioned in building plans.
|-
| Space Wars || 1979-05 || || || Mentioned in building plans.
|-
| Bumper Cars || 1979-05 || || || Mentioned in building plans. Possibly same as Huntington Beach.
|-
| Perfume Lady || 1979-05 || || || Mentioned in building plans.
|-
| Indy || 1979-05 || || || Mentioned in building plans.
|-
| 'Pins' (Pinball) || 1979-05 || || || Mentioned in building plans.
|-
| 'Misc Videos' || 1979-05 || || || Mentioned in building plans.
|-
| 'Misc Arcades-5' || 1979-05 || || || Mentioned in building plans.
|-
| Atari Football || 1979-05 || || || Mentioned in building plans.
|-
| 'Game Tree' || 1979-05 || || || Mentioned in building plans.
|-
| Killer Bees || 1979-05 || || || Mentioned in building plans.
|-
| Sprint 2 || 1979-05 || || || Mentioned in building plans.
|-
| 'Sex Game' || 1979-05 || || || Likely Love Tester. Mentioned in building plans.
|-
| Rotation 8's || 1979-05 || || || Mentioned in building plans.
|-
| Take 5 || 1979-05 || || || Mentioned in building plans.
|-
| Whac-A-Mole || 1979-05 || || || Mentioned in building plans (Might be Whac-A-Munch, given it appears in early 1980).
|-
| Asteroids || || || || Noted by a customer years later
|-
| Ms. Pac-Man || || || || Noted by a customer years later
|-
| [[Pac-Man]] || || || || Seen in Oct. 25, 1986 footage (1 unit) and seen in 1992 (2 units)
|-
| Moon Lander || || || || Noted by a customer years later
|-
| Star Wars (1983) || || || || Noted by a customer years later
|-
| Rondina Helicopter Kiddie Ride || || || || Yellow variant, seen in Oct. 25, 1986 footage and noted by a customer there in the early 90's
|-
| [[Whac-A-Munch]] || || || || Single unit Red/Green variant. Seen in 1992.
|-
| [[Whac-A-Munch]] || || || || Double Yellow/Red variant, seen in early 1980.
|-
| Sega Thunder Blade || || || || Seen in 1992.
|-
| Galaga || || || || Seen in 1992.
|-
| Fanky Malloon || || || || 'Flying Fun Balloons' marquee, seen in Oct. 25, 1986 footage.
|-
| Cotton Candy Machine || || || || Yellow cabinet labeled 'Cotton Candy' with clown face, unknown manufacturer, seen in Oct. 25, 1986 footage.
|-
| [[Pizza Time Theatre Musical Ferris Wheel]] || || || || Cane variant, seen in Oct. 25, 1986 footage.
|-
| Elektro-Mobiltechnik Santa Fe Train Kiddie Ride || || || || Seen in Oct. 25, 1986 footage.
|-
| Unknown Crane Game || || || || Large red crane game, seen in Oct. 25, 1986 footage.
|-
| Wedges & Ledges || || || || Seen in Oct. 25, 1986 footage.
|-
| Rondina Space Shuttle Kiddie Ride || || || || Seen in Oct. 25, 1986 footage.
|-
| Skee-Roll || 1979-05 || || || Multiple mentioned in building plans. 6 alleys with cages, seen in Oct. 25, 1986 footage.
|-
| Unknown Spinning Prize Game || || || || Multi-player redemption game in octagonal shape with jewlery as prizes, seen in Oct. 25, 1986 footage.
|-
| Unknown Black F1 Kiddie Ride || || || || Seen in Oct. 25, 1986 footage.
|-
| Unknown Fire Truck Kiddie Ride || || || || Seen in Oct. 25, 1986 footage.
|-
| Pizza Time Theatre Hot Air Balloon Kiddie Ride || || || || Seen in Oct. 25, 1986 footage.
|-
| Rondina Scout Ball Kiddie Ride || || || || Silver variant, seen in Oct. 25, 1986 footage.
|-
| Sega Turbo || || || || Seen in Oct. 25, 1986 footage.
|-
| Unknown Video Jukebox || || || || Seen in Oct. 25, 1986 footage.
|-
| Spy Hunter || || || || Seen in Oct. 25, 1986 footage.
|-
| Shoot Away || || || || Seen in Oct. 25, 1986 footage.
|-
| Centipede || || || || Seen in Oct. 25, 1986 footage.
|-
| Super Chexx || || || || Seen in Oct. 25, 1986 footage.
|-
| Pole Position || || || || Seen in Oct. 25, 1986 footage.
|-
| Nintendo Vs. Double Cabinet || || || || Vs. Hogans Alley + Vs. Super Mario Bros, seen in Oct. 25, 1986 footage.
|-
| Tapper || || || || Seen in Oct. 25, 1986 footage.
|-
| Cliff Hanger || || || || Seen in Oct. 25, 1986 footage.
|}

== References ==
<references />

== Import provenance ==
Imported from [https://github.com/The64thGamer/cheeseepedia/tree/274f085c7132d784f81b7a4cbd96e7a0922db854 Cheese-E-Pedia] at source revision <code>274f085c7132d784f81b7a4cbd96e7a0922db854</code>. Source material is provided under [https://creativecommons.org/licenses/by-sa/4.0/ CC BY-SA 4.0].

Concord, CA (1975 Diamond Blvd) - Revision history

luvvyamy: Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854