luvvyamy: Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854

2026-10-03T07:45:52Z

Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854

New page

{| class="wikitable cep-infobox" style="float:right; clear:right; margin:0 0 1em 1.5em; width:24em; max-width:100%;"
! colspan="2" | Source metadata
|-
| colspan="2" style="text-align:center;" | [[File:Phase 1 (1994) - The Irving, TX location in 1994 with the Phase 1 refresh.avif|frameless|300px]]
|-
! style="text-align:left; vertical-align:top; width:35%;" | Type
| Remodels and Initiatives
|-
! style="text-align:left; vertical-align:top; width:35%;" | Dates
| 1994-03 – 1997
|-
! style="text-align:left; vertical-align:top; width:35%;" | Tags
| Chuck E. Cheese's
|-
! style="text-align:left; vertical-align:top; width:35%;" | Contributors
| BurgersNuggs445, CEC Tinley, Stripes
|}

'''''Phase 1''''' is the first major upgrade for ShowBiz Pizza Time locations that includes a new game package, Kid Check, enhanced prize and merchandise offerings, [[Skytubes]], and improved product presentation and service.
In an informational sheet from a 1998 Storybook Crystal Corporate Gift Set, the document refers to 1994 as the 'Thumb Chuck' era of the company, describing the various attractions and a 'new logo, new exterior package, and total renovation of the interior.' <ref name="cep1">[https://www.showbizpizza.com/ptp/characters/cec_storybookcrystal.jpg showbizpizza.com]</ref>
Correspondence between SPT and its construction partners suggest the name 'Operation Thumb Chuck' while merchandise provided to managers and renovation team members is also suggestive of the same.

== History ==

In 1993 the games enhancement initiative was put in the planning phases to bring more tickets into the game rooms and to rework the merchandise areas in existing restaurants. In the spring of 1994, Irving, TX (3903 W Airport Fwy) became the first location to receive the Phase 1 games upgrade.

== Phase I ==

=== Kid Check ===

Kid Check is an initiative taken to keep children safer in CEC locations to calm the concerns of parents. They achieve this by having a Cast Member stamp the guests' hands with an invisible ink with a designated number that's only seen under a black light, an alternative is a sticker with a number to be given to small children.

=== Sky Crawl & Toddler Town ===

The Sky Crawl is an early concept of the [[Skytubes]], which were colorful tubes that were paired with the Ball Crawl. These tubes were usually near 'Toddler Town', an earlier concept of the Toddler Zone, an area with a smaller ball crawl, games, and rides suitable for smaller children.

=== Games Package <ref name="cep2">[https://www.youtube.com/watch?v=cfIPSn_MfpA youtube.com]</ref> ===

* [https://www.highwaygames.com/arcade-machines/aftershock-and-the-7119/ After Shock]
* Chuck E. Cheese's Photo Ride (1993)
* [https://www.arcade-museum.com/game_detail.php?game_id=19728 Dino Rally]
* Fling Shot
* [https://www.highwaygames.com/arcade-machines/hightops-6236/ Hightops]
* [https://www.highwaygames.com/arcade-machines/hungry-hungry-hippos-6241/ Hungry Hungry Hippos]
* [https://www.arcade-museum.com/game_detail.php?game_id=8262 Jurassic Park]
* [https://www.arcade-museum.com/game_detail.php?game_id=9312 Ridge Racer]
* [https://www.arcade-museum.com/game_detail.php?game_id=18215 Rock N' Bowl]
* [https://www.highwaygames.com/arcade-machines/robo-bop-6093/ Robo-Bop]
* Sidewinder
* [https://www.highwaygames.com/arcade-machines/super-shot-basketball-arcade-machine-16502/ Super Shot]
* Wheel M' In

== References ==
<references />

== Import provenance ==
Imported from [https://github.com/The64thGamer/cheeseepedia/tree/274f085c7132d784f81b7a4cbd96e7a0922db854 Cheese-E-Pedia] at source revision <code>274f085c7132d784f81b7a4cbd96e7a0922db854</code>. Source material is provided under [https://creativecommons.org/licenses/by-sa/4.0/ CC BY-SA 4.0].

Phase 1 (1994) - Revision history

luvvyamy: Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854