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PTT 1981 Exterior Update

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Revision as of 03:29, 3 October 2026 by luvvyamy (talk | contribs) (Import from Cheese-E-Pedia revision 274f085c7132d784f81b7a4cbd96e7a0922db854)
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Source metadata
Type Remodels and Initiatives
Dates 1981 – 1988
Tags Pizza Time Theatre
Contributors BurgersNuggs445, Cy's Junk at School, Cheeseclassic, sudo-trans-pony

PTT 1981 Exterior Update was a change in exterior design for Pizza Time Theatre locations that were being built, with a few stores being remodeled to take on the new look. It was released in the summer of 1981. The SPT 1980's Remodel Program would replace it from 1988-1991.

History

In May 1981, it was announced that Pizza Time Theatre locations would be updating all of its existing registered trademarks along with announcing that San Francisco based, S&O Consultants[1] would be redesigning their logos, exteriors, décor, and signage. This package would roll out to locations through the summer of 1981.

Design

This was the first major change of Pizza Time Theatre's branding. Store exteriors were redesigned to have more of an impact on the guest. The exterior has some theatrical elements, such as Marquee lights, Colors, and Material Choice. The signs included in this package were rounded, rectangular signs. The borders are either white or red and the inside being colored either Green, Blue, Red, or Black.

References

Import provenance

Imported from Cheese-E-Pedia at source revision 274f085c7132d784f81b7a4cbd96e7a0922db854. Source material is provided under CC BY-SA 4.0.